HAPPY BIRTHDAY HONEST ED’S!

Helping To Celebrate A 65 Year Old Magical Spirit!

On Sunday, July 21st, 2013, I had the great honour of performing a special magic show at Honest Ed’s 65th Birthday Party!  And what a Party it was.

David Mirvish (Ed’s son and now the Mirvish impresario) welcomed the crowd which included police chief Bill Blair, local politicians and dignitaries, and hundreds of customers; all of who were treated to free hot dogs, cake, live entertainment, theatre tickets (courtesy of the Mirvish theatre empire) and other giveaways, and bargains, bargains, and more bargains.

For those of you not it the know, Honest Ed’s is a landmark, “truly one-of-a-kind”, discount store located in midtown Toronto that sells everything from twine to wine in a most unusual way. It is named for its creator and proprietor, Ed Mirvish, who opened the store in 1948 and oversaw its operations until his death in 2007.

Prominently located on the corner of Bloor and Bathurst Streets Honest Ed’s runs the whole length of the block and looks more like an old time theatre than a store. The exterior is covered with huge red and yellow signs advertising the name of the store, lit up like a theatre marquee with over 23,000 light bulbs used.   But the “electricity” does not stop there.

The interior is over 160,000 square feet of thousands of bargain priced items ranging from house wares to clothes to grocery items, and a whole lot of fun!

You see amidst the regular merchandise are the store’s unique decor consisting of posters and photos from old films, stage productions (many from Mirvish’s theatre productions – Les Miserables, Miss Saigon, Disney’s The Lion King, Mamma Mia, etc) as well as of actors and musicians who performed in them.

Plus the walls are crammed with autographed pictures of show business personalities such as Frank Sinatra, Liberace, Lauren Bacall, Jimmy Durante, Celine Dion and countless others (many personally dedicated to Ed Mirvish himself).

For lovers of unusual memorabilia and collectible antiques there are also many unique historical items, which once were part of Ed’s former World Famous Restaurant and Market Museum, that are for viewing and for sale.

And every piece of store signage, inside and out, is hand-painted with puns and slogans such as “How cheap can a guy get? Come in and find out.”, “Only the floors are crooked”, and “Welcome, don’t faint at our low prices, there’s no place to lie down!”

Bottom line – Honest Ed’s is an extremely magical store that is not only a unique selling environment, but a “one-of-a-kind”, live, entertainment experience.  And here lies the real magic!  This is the magic of Ed Mirvish.

The magic started in 1948 for Ed after years of smaller, unsuccessful, entrepreneurial ventures and then working his way up in the grocery business.  With the help of cashing in his wife’s $212 insurance policy, his unique business sense of what the customer really wanted, creativity and imagination, and his “never give up” attitude, Honest Ed’s was born.

Originally stocked with all kinds of odd merchandise purchased at bankruptcy and fire sales and displayed on orange crates, this unique no-credit, no-service, no-frills business was an immediate success. Honest Ed’s (billing itself as the world’s biggest discount department store) gradually expanded to fill an entire city block and it was soon bringing in millions of dollars a year!

The business kept expanding and the rest, as they say is history – an artist’s village, restaurants, theatres, and a magical legacy of giving the customer what they want AND always giving back to the community.

Now I could go on to write an entire book on Mr. Mirvish’s ideas, deeds and accomplishment, but no need to, as Ed has written a couple of great ones himself (http://honesteds.sites.toronto.com/index.html).

But what I would like to say is that Ed Mirvish, and Honest Ed’s is a great reminder that if you really pay attention to what the customer wants and needs, give it to them in a fun and honest way, and really strive to make your customer into a valued member of your family, you will succeed.

You will have changed someone’s life in a positive way and created a life long memory.   You will have made magic happen!

Happy Birthday Honest Ed’s!

PS:  Honest Ed’s Company Motto – “The nicest people in the world pass through our doors: our customers.”

PPS:   Honest Ed’s and the Mirvish Empire are not overnight sensations or the result of simply throwing money at something to make it happen.  It is careful planning, observation and constant action (and a whole lot of elbow grease).  Remember Ed only started with $212 and a dream.  What can you do?

NOW YOU SEE ME – OR DO YOU?

Understanding how the “making the impossible, possible”philosophy really works, and how YOU can use this magic.

My 16 year old daughter Jacqueline just took me on a surprise, magical date night and it was great – relaxed conversation, dinner and a movie.   But it was not just any movie.

It was a movie about magicians called “Now You See Me with Jesse Eisenberg, Mark Ruffalo, Isla Fisher, Woody Harrelson, Mélanie Laurent, Morgan Freeman, and Michael Caine, just to name a few.

It’s about how an FBI agent and an Interpol detective track a team of magicians/illusionists who publicly pull off bank heists during their performances and reward their audiences with the money.  I know it sounds a little far fetched.

But we loved it; the critics maybe not as much.  Neat plot, lots of action and surprises, sort of like Mission Impossible meets David Copperfield.  To us it was much more than that.

This movie was a very “cool reminder” of how the goals we work at, even though they may seem impossible, are very possible – and attainable.

Please understand I have been doing the impossible, in the entertainment business with the art of magic, for over 30 years.  My daughter has been performing in this family business ever since she was 6 years old.

However, Jacqueline has also excelled at school AND is a nationally competitive synchronized swimmer.  And from someone who as a baby did not like being water.

The bottom line is that whether you are an athlete, student/teacher, business person or any person with a goal in mind – we can all benefit by appreciating the “magician’s rules” in doing the impossible (as was extraordinarily demonstrated in the movie).

The first rule that every magician is taught is that, “nothing is impossible”! There is no trick, illusion or piece of magic that cannot be created. What the mind can conceive and believe can be achieved. Such is the same with life and our goals.

If you can imagine it, it can happen. It is only a matter of time, effort and constant determination.

Real magic is nothing more than coming up with simple effective solutions to complicated problems and doing something about them. The trick here is to take the first step and make a passionate, radical commitment to what may seem to be an impossible future or goal. Then just follow through.  Constant action!

Your passion in wanting the attainment transforms your goal into a “sacred, magical quest” that can inspire yourself and others to provide you with the answers and resources you need. And remember, your passion is the key!

The second rule on how to making your magic happen is “the vision” of what you want to achieve.  This is critical!

To create a magical illusion for the stage, like say floating a person in thin air, the magician visualizes how everything (the action, sound, lights and choreography) will look and feel to the audience and then works backwards. They put together step by step the elements that are necessary to make this magic happen and then do it.

It’s like the artist who chips away the parts of the block of marble that are not in their vision – what remains is “the vision” they had originally imagined.

The trick here is to make the vision as detailed as possible. The more detailed the vision, the easier it is to create the steps to get there.

Do you have a detailed vision of what you want to achieve and how to get there – or what it will look like?

And here lies the real trick – the real magic secret to making our dreams come true.

We have to really want it.  We have to be prepared to do what it takes to make our own magic happen.

Knowing what it is you want, figuring out a way to get it, and staying with it to turn our dreams into a reality.

Are you up to challenge?

Remember Real Magic is nothing more than coming up with simple, effective solutions to complicated problems, and then doing something about it!

But Real Magic can happen only when people believe in themselves and are passionate about making a difference in their own life and the lives of others! Have focus! Be passionate about what you do! Create your own real magic!

PS:  My program THINK LIKE A MAGICIAN – How to create a “making the impossible, possible” FOCUS shows students orbusinesses exactly how to do this.

THE MAGIC BOX

Keeping Our Passion Alive!

I am often asked why I do what I do.

To be honest the vocation of a “magician” in not typical, nor is it easy. And sometimes I wonder myself, why I do what I do. (Especially after all these 30 plus years doing this:)

I am sure you also, from time to time, wonder about the different elements that drive you in your life.

Are you making a difference? Will what you do be remembered?  Will what you do be passed down?

There is no “magic trick” employed here. But there is a magic word. The word is “passion”.

Passion is ultimately what drives us and what keeps us alive. But more than that, it can make us immortal as our legacy and memory are passed on.

But sometimes we need to be reminded of that.

That we are making a difference!

The following short film is an excellent reminder of the difference we can all make.

It is called “The Magic Box” and it is by R. Paul Wilson. It takes five minutes to watch, but it is time well spent.

http://www.youtube.com/watch?v=DyfM7oLIlp0&feature=youtu.be

Enjoy.

MY TWO CENTS (at least before February 4th)

The Day Canada lost a little piece of its Magic!

On Monday, February 4, 2013 the Royal Canadian Mint officially stopped circulation of our Canadian Penny.  And although the Mint had actually stopped production of the coin earlier in 2012, this past Monday will forever remain in my heart, and in the heart of many Canadians as “the day the Penny died.”

From now on actual cash purchases will be rounded out to the nearest 0 – nickel – or dime, and retail stores will not have to accept our Penny at all.  Meanwhile the Mint will be doing its best to take the estimated 6 billion coins out of circulation; a momentous task that could take up to 4 years.

Now I understand the logic behind it, I really do; by not producing a 1 cent coin that costs 1.6 cents to make, we will save 11 million dollars per year.  But is it truly worth it?

Canadian icon Joni Mitchell’s’ song “Big Yellow Taxi” comes to mind with the lyrics,

“Don’t it always seem to go – That you don’t know what you’ve got – Till it’s gone’

They paved paradise – And put up a parking lot.”

To many of us our Penny, complete with its beautiful bronze maple leaf, is a constant reminder of being Canadian.  It’s something we always have laying around on desks, in drawers and jars, and constantly gets in the way until we really need it.  It offers a sense of history, familiarity and sharing (take a penny – leave a penny).

If I seem a tad overly sentimental it is for good reason.  A magical reason.

As one who started studying the art of magic at the tender age of 8 (I wasted my first seven years) the precious Penny is one of the first props I learned my skills with.

Along with a very worn deck of cards I spent hours practicing making these coins appear, disappear, multiply and even transform into nickels and dimes (I couldn’t afford quarters in those days).

Where ever I went I always made sure I had my magical Pennies with me if ever I was asked to perform.  To me they were magic!

And now they will be gone, as will a little piece of Canadian and magical history.

That is sad.

“Don’t it always seem to go – That you don’t know what you’ve got – Till it’s gone’

They paved paradise – And put up a parking lot.”

Well life does go on and things must change.  But no matter what happens to our Penny I will still hold it in high esteem in my memory and my heart (and in jars on my desk).  And that after all that is where real magic does happen.

PS:  Well at least there not messing with our $20 bills!

PPS:  To get an idea of what some people are doing to commemorate the Penny check this out

http://www.theprovince.com/life/Gallery+cool+things+with+your+pennies/7915196/story.html

HOUDINI WOULD HAVE CHANGED!

An important observation on Social Media Magic!

It was the world famous magician /escape artist / promoter extraordinaire Harry Houdini who is credited with saying, “It doesn’t matter what they say about you, as long as they spell your name right!”  His comments were in regard to what newspapers wrote about him and in getting publicity overall.

And Houdini knew quite a bit about publicity and REAL WORLD marketing.

Harry Houdini was born in 1874 in Budapest, Hungary and died on Halloween 1926 in Detroit, Michigan.  The vast majority of today’s populations have never even seen him perform.  Yet major motion pictures, Broadway musicals and countless shows, stories and television programs have featured this larger than life personality.  More people today know about Harry Houdini than ever before.

How is this possible?

The answer is that Houdini was much more than a performer extraordinaire.  Harry Houdini achieved his success and fame by being a “True Master of Media” and how to keep up with the world, its progress and more importantly how to benefit from it. (Just google Houdini to learn more about him and his exploits).

Had Houdini been working in today’s “internet” environment I believe he would have thrived even more so.  But he might have done a few things a little differently.

For one, I know he would have definitely re-thought his “it doesn’t matter what they say about you” as he truly learned to appreciate the power of social media.  More importantly he would have sought out ways to make social media work for him (like him), his larger than life image and his death defying stunts!

So what about me?  Have I made social media magic happen?

Have I kept abreast of my ever changing social media landscaping, and how to make it work for me?  Have I really focused on “what people say about me and my business, and their take away experience?”

Now more than ever we are instantly interconnected with the entire world, and as such people’s experiences (good and bad) can be shared like never before.  To the one who really learns to use this interconnectivity, real magic can happen.

To get a sense of just where we are in the world today please have a look at…

http://www.youtube.com/watch?feature=player_detailpage&v=QUCfFcchw1w

(If the link does not work just paste this into your browser.)

It’s a very fast moving 4 minute video, by social media guru Erik Qualman, that puts social media’s impact on the world into perspective.

It is very real, very powerful and should be seen by everyone!

So take a few moments to look at this video and then I dare you not to dream about how all of this can impact you and what you do.  It can help you make your own Real Magic happen if you “open your mind”and are prepared to do something about it!

Remember Real Magic is nothing more than coming up with simple, effective solutions to complicated problems, and then doing something about it!

But Real Magic can happen only when people believe in themselves and are passionate about making a difference in their own life and the lives of others! Have focus! Be passionate about what you do! Create your own real magic!

PS: Just by writing a quick blog about this and tapping into the video’s link I have already created a social media experience.  What can you do?

MAGICAL MEMORIES

The Secret Of Immortality In Life And In Business.

The other day we were moving some boxes and came across one of our daughter’s creative writing notebooks.  A particular story of hers (written when she was 9 year old) really grabbed my attention. It’s called·

My Dog Houdini by Jacqueline Rossini

“Houdini is 10 years old. He is always 1 or 2 years older than me. He is a Lhaso Apso. His birthday is June 14th. He was born in 1995. He is a guard dog. He hates the fire alarm. He is very protective. He was named after the world famous magician Harry Houdini. He loves to sing the alphabet song with us. He loves cheese, pizza crust, chicken, tissues, Chocolate’s (our rabbit) pellets and many other things. I love my dog. When he dies I want another dog just like him.”

I think we can all relate to a story like this. We all have special memories of loved ones, family, friends and special occasions.

And depending on the impact of the person, pet or event on our lives, the emotion can create a magical memory within. We can remember “things” and even re-experience “senses” in such detail, it is almost as if it were real again.

Yes I think we can all agree, a memory can be a very magical thing. So I have one question to ask.

How would you like others to remember you?

I like Stephen Covey’s analogy in his book “The 7 Habits Of Highly Effective People”. Imagine that it is a funeral ” your funeral ” what would you like the Eulogy to remind others about you and your life? What kind of memories would you like others to have of what you did?

Have you given some thought to this, and if you have are you taking consistent actions to make this memory a reality?

If you are anything like me, and many others, life can become very, very busy with day-to-day events. As a result the really important things we would like to do, and the impressions that we would like to create, can take a backseat. And this does not just apply to our personal life.

It also applies to our work. What do we want our customers, clients or those we are to influence remember about us? What kind of memory do we want them to take away and are we succeeding in creating that memory?

If you are not as successful in establishing the type of memory you want to create, there is only one answer.

Awareness. Yes it’s that simple. And it’s that difficult.

To succeed in establishing your memory you have to be “aware” of what you want that memory to be, and then your have to be “aware” of taking actions to create that impression.

It’s like creating a magic trick. You have to first be aware of what you want the audience to see, and then you have to work backwards in putting the necessary effort, time and practice into turning the illusion into a reality.

Take a look at your life and what you want to be remembered for. Take a look at your career and your business; do others see it for what you would like it to be? If not why give some thought as to what you can do to make your memory into a reality. Ad then do it. Make your own real magic happen.

Real Magic is nothing more than coming up with simple, effective solutions to complicated problems, and then doing something about it! But Real Magic can happen only when people believe in themselves and are passionate about making a difference in their own life and the lives of others! Have focus! Be passionate about what you do! Create your own real magic!

PS: Why not take 5 minutes right now and give some thought to what you want your memory to be?

THE MAGIC CHRISTMAS GIFT!

Real Magic Can Happen When You Least Expect It!

It was a typical first Saturday of December in Toronto. The air was cold and brisk, and I was overworked, stressed out, cold, cranky, and very, very tired. It was all from the almost impossible schedule of performances and appearances that fate had dealt me. However, the event that was about to transpire in the next thirty minutes would miraculously change all that.

Yes, this magical event would turn a typical Saturday morning into an unforgettable, emotional memory that would quite probably last a lifetime.

Every year during the Christmas Season, once many of my regular presentations are booked, I look for ways to use my magic to help others less fortunate. It could be performing close up magic at a hospital, performing at a charity Christmas Party, or making Santa magically appear at a special event. The possibilities are endless.

And while every year I try to help as many worthy causes as possible, it is never as many as I would like it to be. Also due to the nature of my work, sometimes these plans need to be somewhat shifted at the last minute. Such was the unpleasant case this Saturday morning, or at least so I thought.

I had made arrangements to help the Rotary Club with their annual Christmas Party in support for some Easter Seal’s families. It was not an overly complicated production on my end, simply providing some close up walk about magic (something I still love to do on occasion) for an hour or so. However a change in a prior pre-scheduled event had suddenly changed my timing for their event. And as earnestly as I had tried to find a last minute replacement, it was just not possible.

My Rotarian friend who had gotten me involved told me it really was not a problem; many events had been scheduled. However I still felt bad.

Somehow, I thought to myself, if I hurried at the other function and traffic was on my side; I might at least be able to do twenty minutes or so of magic for the early bird arrivals. So I crossed my fingers, said a silent prayer and rushed.

That morning I must had been blessed. I made it just in time to both my own, and my Rotary friend’s, surprise. And as the guests arrived, with one of my eyes carefully fixed on my watch, I was able to perform for many who were starting to arrive. Together we had a great time of magic, fun and surprises. That was until I met him.

He was about ten or so years old and sitting quietly in his wheel chair, surrounded by his family and friends. He was looking around at all the goings on, in what seemed to be, an eager anticipation of how he might get involved. Together we were about to change all that.

I approached him smiling and starting into a magical routine; having a small red ball appear from his ear, vanish, and then come out of his sleeve. His eyes widened brightly and a great smile appeared on his face.

Yes the sleight of hand worked its magic as it got him involved in the fun. But this in no way prepared me for the magic that was about to follow.

Finally I asked him his name. His mother replied that he did not speak. However I can tell you that even without the use of words, his eyes, his smile and his spirit communicated so much more. So together we spent a few more minutes making magic happen.

When the time was right, I wished him a Merry Christmas and prepared to move on; but he suddenly motioned for me to move in closer. I accommodated him, thinking he wanted me to repeat my performance. However what he did was quite different.

My new friend reached out, threw his arms around me and hugged me tightly; giving me an incredible “thank you” that I could feel in my very soul. He hugged me so tightly and yet so tenderly it brought a tear to both his mother’s and my own eyes. It was an indescribable moment of “real magic”.

He eventually did let go and I again, misty eyed, wished him a most Merry Christmas. However the magic of his heart and soul has stayed with me even to this day.

And to think this magic may not have occurred unless somehow we had come together at that precise moment. Yes sometimes God and fate work in very mysterious ways.

This is the real magic of Christmas; the caring, the sharing, and the taking of time for others that truly matter.

My Christmas wish for you is that you too will get the opportunity to share this magical spirit with those you care about. And to be thankful of how blessed our lives are in comparison to many.

P. S. From my family to yours Merry Christmas!

HIDDEN OPPORTUNITIES!

How NOT selling to your Customers CAN make MAGIC happen!

It was mid summer, late Saturday afternoon and very, very hot. We had been busy working on the garden all day and finally it was nearing the end. As I started putting the tools away I checked the barbecue and miracle upon miracle – no gas! Apparently the gas gremlins had come during the night and consumed all our propane. They do get around don’t they! So into the car and off I go in search of gas.

Now from where we live it could be a good 45 minutes to drive to an outlet, refill and return – time I did not want to waste driving around on a hot Saturday afternoon. Also, propane outlets tend to come and go, and can be a little flexible regarding their hours of operation. Would the closest one still be open?

I suddenly remembered that there was a barbecue store somewhere in the neighborhood. Perhaps it just might sell propane or know the closest location that did? I took a detour and there it was, just five minutes from home but now on the other side of the street. I crossed my fingers, grabbed the tank and went inside. It was quite a large store carrying not only barbecues, but lawn furniture, gas fireplaces and other lawn and pool accessories,

A man emerged from the back, engrossed in some paperwork. I asked him if they sold propane? He replied they used to, about four years ago at their old location; but answered in a tone that was almost reprimanding because I was not be aware of their store’s history!

He was about to disappear back into the office when I asked him, since he sold and serviced barbecues, if he knew of the nearest location to refill my tank? He abruptly replied NO and then did indeed disappear.

Now because of my background in helping others to look at life, learning and business in a different way, I tend to look at life in a different way. I also know from my magical training that there are countless opportunities in everything we do, and especially in what we DON’T DO! It’s called looking beyond the answer to create a real solution, or better yet, a real opportunity.

Obviously this store did not sell propane gas and had no desire to sell gas. Perhaps it is not profitable? It doesn’t matter. The sale of gas is not the issue.

The point is that THEY missed out on A VITAL OPPORTUNITY to
1) solve my problem for me, and in doing so
2) create an extremely inexpensive, but powerful business opportunity to become much more than just another commodity, and
3) get me hooked on coming back to them again and again and again!

Consider this scenario. I come in the store and ask if they sell gas. They reply, “no, and I am very sorry we do not. A lot of people come in here looking for gas. We were able to help out at our old location, but city ordinances just won’t allow us to do so here.”

He then continues, “So what we have done is put together a page of information that might be able to help you out. On this side it lists all the locations in the area of propane stations along with their hours of operation. On the other side it has helpful tips on starting up you barbecue after the winter, regular service tips and some safety reminders.”

“IT IS FREE! And before you leave please fill out this coupon for our draw. The winner receives a free barbecue cleaning and if you fill in your address we will mail you this updated, refill station list, next year when it is ready!”

“From here this is the closest station, would you like to use our phone to make sure they are still open? You don’t want a wasted trip and some changes could have been made since our list was printed.”

What do you think my impression of THIS STORE is? Did they just make magic happen? What was the total investment of their time and money? Is this something ANY employee could follow through on? What could the return be?

The list is very useful and I will definitely keep it. I also have a barbecue and barbecues do wear out. Who will I call for service, advice or a NEW barbecue? Also they now have a contact list of real prospects for future business and I have a new friend. Who would you prefer to do business with – just another store or your friend?

The list goes out to everyone who comes into the store! It could even be published in the local paper at the start of the season! Consider the investment and potential return.

Now how can this apply to you and me? Well in our situation, regardless of how much specific advertising we do, we still get calls for Kids Birthday Parties. We just don’t do them; it is a specialized area we don’t service. In fact at one time I was even thinking of changing our company name to EVERYTHING BUT BIRTHDAY PARTIES!

But consider this, every person that calls is willing to spend money for entertainment and has disposable income to do this. They might also work someplace, or be married to or know someone who works someplace, and that place could use our services.

What if I put together a one page of referrals of birthday party and related contacts on one side, and a little blurb about what to look for in purchasing entertainment on the other side. It coincidentally contains OUR contact information, and mini information bite on OUR SPECIALIZED entertainment and edutainment niche on the bottom.

The information sheet is provided to anyone who calls in looking to book a birthday party. It helps another, sets you up as the expert and most importantly someone who cares, because you really do. You took the time to write and put something together that would add value to another person’s life.

Will it generate future business or referrals? Yes is has – many times.

What can you do in your business, service or life that could add this kind of benefit to another? A little thought in helping others acquire “what you don’t offer” can help create a special magical bond. Give it some thought! Create your own magic!

Remember Real Magic can happen only when people believe in themselves and are passionate about making a difference in their own life and the lives of others! Have focus! Be passionate about what you do! Create your own real magic!!!

HARRY POTTER’S MAGIC SECRET

July the 15th will see the release of the last of the Harry Potter movies, Harry Potter and the Deathly Hallows: Part 2, which makes me very excited and yet sad.

My daughter and I have been waiting quite some time for this final chapter to come to the screen. In fact it has been over 10 years now that together we have shared the magical experience of growing up with Harry Potter and his friends.

And in those 10 years while much has changed with our Hogwarts’ family, as far as their lives and on going adventures are concerned, it is their underlying understanding of “how to make the impossible, possible” that has not.

Indeed the magic secret behind all that they can do, rings as true today as it did with way back when with the very first chapter sounded. And so to honour this occasion I offer one of the very first articles on this that I wrote (back in 2000). I hope you enjoy…

THE REAL MAGIC IS IN BELIEVING!

What The Mind Can Conceive And Believe It Can Achieve!

It was mid November and Harry Potter the Movie had just been released. My five year old daughter Jacqueline, like so many other tots, was caught up in the TV promotions providing glimpses of the movie magic that was to be had; cats turning into teachers, magical delivery owls, and broomsticks that could fly a wizard anywhere.

Because of my daughter’s unique exposure to Daddy’s business with the art and science of magic, it was fascinating to study her reactions.

Please keep in mind that this is a young lady who has grown up seeing her father actually fly, magically turn people into tigers and even make Santa appear out of thin air; all in real time and with the ease that Uncle Joe might pull a quarter out of your ear. And she is now well aware it is a special family business.

One morning as I was driving her to school (St. Phillippe not Hogwarts) she pronounced, “Daddy… I am magic just like you.” “I know Jacqueline” I replied.

“NO DAD, I mean I am real BIG magic just like you do,” she countered. “Yes you are Jacqueline”, I reassured her.

We drove in silence for a few minutes with Jacqueline gazing out the window. Then out of the blue she quietly confessed, ” but Dad, I forgot how to fly. Can you please teach me how to fly again!” “Of course I can Jacqueline,” I smiled.

Oh to be 5 again and to believe that all things are possible! In this magical realm reindeers and wizards fly with the grace of gazelles, all stories have happy endings and nothing is impossible!

However contained in this childhood belief that nothing is impossible is the powerful, simple secret for actually achieving the impossible; for creating our own real magic.

It is the passionate belief that anything can be achieved. If you really want something badly enough; if you are willing to work at it and never, ever give up until you get it, you will achieve your goal. You will see your dream brought to life. You can turn the impossible into the possible!

“What the mind can conceive and believe, it can achieve!”
Powerful words to live by.

The crazy part is we are all BORN KNOWING THIS, but somehow over the years as we grow (?) we can actually forget THIS!! Yes just like Jacqueline we can forget how to fly, how we can do the impossible, and that we can make our dreams into reality.

We started off learning how to crawl – then to walk – – feed ourselves – potty train (thank God) – speak – run – read – write – all monumental tasks at first encounter. However they were achieved as we stretched our muscles, taxed our reflexes, challenged our minds and will, went for the impossible, and never gave up!

To get our results nothing was too heavy to lift, no distance too long to go, no obstacle too great, and NO always meant YES!

Failure was not an option. We just simply never gave up. If you have ever been with a 5 year old who wants a toy or a candy YOU KNOW WHAT I MEAN!!

We listened to the magical, powerful voice inside ourselves that always said “yes, you can do that!”

However as we grow, and achieve, so can we also become exposed to the negative influences that are out there. The little gremlins of negativity that hide in darkened closets, under our beds in the middle of the night, and haunt in the disbelieving parts of world…

“you can’t do that – nobody ever has”
“you’re too young, too old, not talented enough”
“don’t waste your time dreaming”
“be thankful you’ve got a job”
“that kind of success is for others”

Slowly they challenge our mettle. They question our belief in what can be done, and IF it can be done at all! Their disbelief can act as an evil sorcerer’s potion, which if enough consumed, can sour our own magical spirit!

Perhaps the real trick is to grow up without out growing our childhood belief for unrestricted achievement.

For us to know about, and especially constructively contribute to, the real world; but to use the world’s rules to help develop our own goals for achievement.

And to never, EVER give up.

Remember the “art of magic and achieving the impossible” is to use the existing limitations of life to help provide the answer. Every limitation and obstacle suggests and implies its own solution.

What results can you achieve in your life, vocation or business that at first may seem impossible? How can you help others and benefit yourself by growing out of your level of comfort? What childhood secret desire have you had that you never pursued? What can you do right now that can make a difference?

Follow your own path. Seek your own answers. Create your own real magic.

Remember Real Magic can happen only when people believe in themselves and are passionate about making a difference in their own life and the lives of others! Have focus! Be passionate about what you do! Create your own real magic!!

PS: I did teach Jacqueline how to fly again.

VISIMOTION

The Real Magic Of Applied Vision And Emotion

Let’s be honest for a second – did you do it?

Did you let everyone know you did it or did you do it in private, when no one was looking?

When asked did you admit doing it or did you just brush it off?

Maybe you really didn’t do it. At least not this time. But I bet that you have at least done it once before. I know I have.

What is it?

It’s that little thing that pops up every New Year. It’s the New Years resolution. That little promise we make to ourselves to either start doing something we know we should be doing (more exercise, eating healthier, improving our marketing) or something we would like to give up (smoking, some extra pounds, too much TV). YAWN…

If you are anything like me, while the initial intention and dedication level might be good, the end result can be the same. Lets give it another shot for next year. However this need not be the case. Not if you use the magic of VISIMOTION!

VISIMOTION is a little word I created that simply stands for “the magic of applied vision and emotion”! And while simple in concept, VISIMOTION’s power can be truly magical and can quite literally change lives!

The problem with the typical New Year’s resolution is that we focus on a “to do” or a “not to do”, and as we all know with “to do lists”, they can get very tired very fast. Unless of course you can create a real vision of what you want to achieve AND support that vision with real emotion. And herein lies the magic.

The trick is to not focus on the action, but on the vision you want to create and the way it will make you feel. The vision then fuels our emotions and our emotions fuel our actions and results. And the more detailed and emotional you can make your vision, the more passionate (and empowered) you will become in transforming your vision into a reality. It’s the magic that transforms a task into a sacred magical quest!

This VISIMOTION is exactly the same technique a magician uses in creating an illusion for the stage. You start with a beautiful picture in your mind of what you want to achieve and what you want the audience to see in every detail – the action, lighting, sound, music, etc, and then work backwards. This vision then creates an emotional need that can only be satisfied once the vision becomes a reality. But there is one further trick here that our magician knows.

The secret is to make the vision as completely detailed as possible. The more detailed in what you see, hear and feel, the easier it is to work backwards and put into action the correct elements you need in the proper order. This can drastically reduce your learning curve and time spent. So how can you use this?

Use this technique to achieve your own magic in the upcoming year in your business and your life. Create a detailed vision of what you want to achieve and make it as emotional and real as possible. Then focus on what needs to be done and do it. And like our magician, make it fun, powerful and exciting! Enjoy the process.

Right now take a moment and start creating the visions of all that you want to achieve this year and get started making your own real magic happen!

Remember Real Magic can happen only when people believe in themselves and are passionate about making a difference in their own life and the lives of others! Have focus! Be passionate about what you do! Create your own real magic!!

PS: Anything you can imagine can be achieved. You can dream big or dream small. Dream BIG!!